Monetising Your Blog: Marketing Strategies
There are many ways to monetize a blog, the most popular being affiliate advertising and more traditional PPC (pay-per-click advertising). Affiliate marketing is essentially you recommending a product, for instance, a book, and providing a link to buy the book (e.g., on Amazon) and if the reader clicks your link and makes a purchase, then you are paid a referral fee.
One of the best sources for information when it comes to affiliate marketing for your blog is a website called Smart Passive Income, where there are even free courses and podcasts to help you get started in this lucrative area of blogging.
The other popular option is to host adverts and simply get paid each time someone clicks the ad.
There is, however, one further option, which more and more innovative bloggers are utilizing to monetize their blog which is to start marketing their own products. A good example of this is to consider someone who has a finance blog that goes on to create a guide to finance in the form of a video series of educational clips along with a few worksheets and helpful templates; selling this course for anywhere between $25 and $2,000.
The great thing with something like this is you don’t need online masters degree marketing skills or a huge start-up budget to launch an information product, because there are plenty of free and paid courses to help you understand the fundamentals and when it comes to cash, it is one of the leanest and most frugal start-ups you could wish for.
The alternative, rather than digital products is to sell physical products, and often these are within the creative genre for most bloggers. Here, you have a little more skin in the game, as you are having to purchase materials and should consider a little more infrastructure.
SET UP A WEB SHOP
Platforms such as Etsy and Shopify do the hard work for you, in the sense that they take care of almost all aspects of managing your online shop while also connecting you with an audience of relevant buyers.
GET ON EBAY & AMAZON
You shouldn’t underestimate the power of eBay as a sales platform, as there’s a huge user base that might be searching for your product(s).
There’s a lot to consider within the realm of online marketing and getting lead generating web traffic from sources such as Facebook Ads and Google Ads. There are also social media platforms to consider, as often naturally using Twitter, Facebook and Instagram can generate interest in your product.
This is an area you might want to spend some time learning about, as there are plenty of books and online resources that can help you get up to speed in this somewhat overwhelming area that does have a learning curve, particularly as it is ever evolving, but to master the fundamentals of online marketing doesn’t take too long – particularly if you’re already used to running a blog.
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