If you read Part 1 of my Top Apps to Get Paid Brand Deals post, you already know I’m big on not gatekeeping. Apps are great. Platforms are great. But if you really want to level up and land bigger paid brand deals? You need to get on PR and agency radars. These are the people pitching brands, the teams running campaigns, and the ones building influencer lists. So today I’m sharing active PR and influencer marketing agencies in Canada (20) and the USA (10) that work with creators. Save this. Bookmark it. Do your homework.

PR Agencies for Influencers in Canada & USA (Get Paid Brand Deals)

Before we start, it’s important to keep in mind that many of these agencies are known for PR gifting and product mailers first. BUT don’t let that discourage you. A lot of paid brand deals actually come through agencies you may have initially worked with on gifted collaborations. The goal is to get on their list, stay visible, create strong content, and position yourself for future paid campaigns.

PR Agencies for Influencers in Canada (Active Agencies)

As a Canadian content creator based in Montreal, I know how important it is to find PR agencies that actually work with Canadian influencers. If you’re searching for PR agencies for influencers in Canada or influencer marketing agencies in the USA that work with content creators, this list will save you hours of research.

Clark Influence https://www.clark-influence.com
The Influence Agency https://theinfluenceagency.com
BICOM Communications https://www.bicom.ca
Viral Nation https://www.viralnation.com
NKPR https://nkpr.net
WILD PR https://wildpr.ca
Front + Centre https://frontandcentre.com
Popcorn https://wearepopcorn.com
Reshift Media https://www.reshiftmedia.com
BrandFit https://brandfit.ca
1Milk2Sugars https://1milk2sugarspr.com
Langton PR https://langtonpr.com
Jane Gill PR https://janegillpr.com
MacIntyre Communications https://macintyrecommunications.com
Platform Media https://platformmedia.ca
Brill Communications https://brillcommunications.com
Sundae Creative https://sundaecreative.com
CW Communications https://cwcommunications.ca
DDMG https://ddmg.co
Citizen Relations (Canada offices) https://citizenrelations.com
CREW https://www.crewmarketingpartners.com/
Julie Gagnon https://www.juliegagnon.ca/

PR Agencies & Influencer Marketing Agencies in the USA (10)

HireInfluence https://hireinfluence.com
The Shelf https://www.theshelf.com
Small Girls PR https://smallgirlspr.com
Factory PR https://www.factorypr.com
5WPR https://www.5wpr.com
Alison Brod Marketing + Communications https://www.alisonbrodmc.com
Crowdcreate https://crowdcreate.us
Edelman https://www.edelman.com
House of Marketers https://houseofmarketers.com
Obviously https://www.obviously.com

How to Get on Their Radar for Paid Work

Now let’s talk strategy because just knowing their names isn’t enough. Here’s what actually helps.

1. Have a Strong, Clean Media Kit

If someone Googles your name or clicks your link, your media kit should:

Show audience demographics
Highlight engagement rate (not just follower count)
Include past brand partnerships
Show results if possible (clicks, saves, conversions)
Make it clear what you offer (Reels, UGC, blog, TikTok, etc.)

Make it easy for them to say yes.

2. Make Your Bio Clear

Your Instagram or TikTok bio should immediately say:
Lifestyle Creator | Mom of 4 | UGC + Brand Partnerships
Montreal, Canada

PR teams scan quickly. Don’t make them guess what you do.

3. Follow & Engage With Agencies

Follow them on:

Instagram
LinkedIn
TikTok

Engage with their posts occasionally. Not in a spammy way. Just be visible. Comment thoughtfully. Share insights. Be on their radar before you pitch.

4. Pitch the Right Way

Don’t send a generic:
“Hi I’d love to collaborate.”

Instead try:

Mention a brand they represent
Reference a recent campaign
Explain why your audience aligns
Attach your media kit
Keep it concise

Agencies are busy. Clarity wins.

5. Stay Niche & Consistent

PR teams look for creators who:

Have a clear niche
Post consistently
Maintain strong engagement
Feel brand safe

If your page looks chaotic, it’s harder to place you in a campaign.

6. Deliver Like a Professional

If you do get on a list and land a paid opportunity:

Submit content on time
Follow the brief
Communicate clearly
Send analytics after the campaign

Agencies reuse creators who are easy to work with. That’s how you turn one deal into five. Apps get you started. Agencies help you scale. If you want consistent paid brand deals, you need both. Do your research. Update your media kit. Start building relationships. And remember, you are not just “posting,” you are running a business.

If this helped you, go read Part 1 and save both posts for later.

Frequently Asked Questions

How do PR agencies find influencers?

PR agencies search Instagram, TikTok, LinkedIn, and creator platforms using niche keywords, hashtags, and audience demographics. Many also maintain internal influencer databases.

Can micro-influencers work with PR agencies?

Yes. Many influencer marketing agencies work with nano and micro-influencers because they often have higher engagement rates.

How do I pitch a PR agency for paid brand deals?

Send a short, professional email introducing yourself, your niche, your audience demographics, and attach your media kit. Mention brands they represent and explain why you’re a good fit.

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If you enjoy this type of content, let me know! I’m thinking about turning this into a series where I share more creator resources, PR contacts, pitching tips, and ways to land paid brand deals.

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